Saturday, August 27, 2011

There Are 13 Shopping Seasons (and counting)

Retail marketers are adding new seasons to the year in their search to find shortcuts to shoppers' wallets. Not content with selling Christmas, the marketers have developed 13-20 different annual holidays as excuses to shop.

For example, what holiday comes after Christmas? If you said New Year's, you're American. If you said Boxing Day, you're British or Canadian. If you said "Storage and Organization," you work at Target, according to The Wall Street Journal's Sarah Nassauer. Starting in January, Target displays products that might appeal to shoppers with New Year's resolutions, such as exercise equipment.

Read more about the 13 Shopping Seasons here;

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