Wednesday, August 10, 2011

User-Generated Content and Crowd-sourcing

One of the most compelling online marketing scenarios for the intersection of content, search, and social media is user-generated content (UGC). Companies often initiate social media programs to stimulate dialogue with customers and develop relationships. At the same time, useful content serves to fuel much of brand participation on social networks and media-sharing sites.

While effective for companies without a staff of writers, the continuous creation of new content presents resource challenges. Concurrently, social media programs can run a bit dry if the brand isn't engaging with the community on a regular basis. A content marketing solution for both situations can be found through crowd-sourcing and user-generated content.

Crowd-sourcing is the practice of presenting the community with a problem along with a plea to assist in its solution.

Read more on UGC and Crowd-sourcing

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