Thursday, August 25, 2011

Who will win the button war? Consumers or brands?

As the giants of search and social race to out-innovate the competition, sharing integrations get better and better. Consumers now have more choice when deciding where, when, and how to exchange social currency. They have more information to guide their decisions, whether that decision is deciding which blog post to read, or which laptop to buy.

As a result, brands now have more power to analyze and adapt to these signals, improving every aspect of their product development and marketing.

The button war means more choice, more data, and more value to consumers and brands. Let’s hope it rages on and read the full article here on The Bazaar Voice.

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