Tuesday, September 6, 2011

Bharat closes in on India in FMCG consumption

The myth about the great rural-urban divide in household consumption patterns has been busted. Bharat is indeed keeping pace with India when it comes to spending on most fast-moving consumer goods (FMCG), prompting companies to step on the gas with innovative marketing strategies.

According to data provided by market research agency IMRB, rural penetration of a wide range of products such as soaps, shampoos, washing powder, hair oil and biscuits is now almost the same as urban India (see chart). For example, toilet soap penetration is as high as 99 per cent in January-July, and 97 per cent for washing powder. For biscuits and hair oil, it’s a creditable 83 per cent.


AaramShop is currently focused on the urban consumers who crave for convenience, read more on how a FMCG brand can leverage the AaramShop platform to connect with his consumers below:

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