Friday, September 2, 2011

The counter-view to online grocery shopping.

This Content of online shopping taken from htt...Image via Wikipedia
Doing your weekly food (CPG / FMCG / Household essentials) shoping online is meant to take the stress out of shopping, but a study has shown that for many customers it's having the opposite effect.

They regard trawling through hundreds of products on their computer screens as something of a chore and fear that what they choose won't end up in their shopping bag - or even be delivered on time.
"Online shopping is complementary rather than seen as a substitute."

No comments: