While consumer packaged goods (CPG) / FMCG marketers have not embraced digital marketing strategies as quickly as marketers in other sectors, that looks poised to change. Through new initiatives ranging from social couponing to stronger e-commerce offerings and enhanced labeling, CPG retailers and manufacturers are showing an eagerness to engage digitally oriented consumers and an awareness that they need to teach their old marketing tools some new tricks.
Frankly, the digital world has not been the most natural place for CPG marketing. With consumers comfortable browsing the grocery store aisles in person with coupons or a store circular in hand, trying to move them online has been a challenge.
Read more of this article on Direct Marketing News. Also explore AaramShop platform to understand how a FMCG / CPG brand can engage with the consumers without needing to disrupt the existing supply chain and logistics. Read some of the links below: