Wednesday, September 7, 2011

CPG Coupon Savings Grow

US Consumers continued a three-year pattern of increasing the money they save via CPG / FMCG coupons in the first half of 2011, as per data  from NCH Marketing. NCH attributes savings growth to increased redemption volume and average face value.

During the first half of 2011, US consumers saved a total of $2 billion using CPG coupons from all types of media, up 5.3% from $1.9 billion in the first half of 2010. 

Now in India, AaramShop brings CPG / FMCG vouchers by way of Value@Home Vouchers to enable a deeper engagement between the consumer and the brands.

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