Are people living in Mumbai more interested in finance than those living in other cities? Are south Indians more fond of mobile gaming? Or are people in the North-East more inclined towards education? Their usage of mobile phone apps certainly seem to suggest so.
According to a survey conducted by Nokia, 16% of those surveyed in west download finance apps (the highest of any region), 23% south Indians mostly use gaming apps (again, higher than any other region) and 29% of people from the North-East download educational apps. Nearly 30% of south Indians surveyed use the apps on their smartphone during commutes, while 32% use them at home. Over 40% of those surveyed in the North download music apps-more than in any other Indian region. Around 25% of people in the North-East use almost all the apps they download on their smartphone, while their neighbors in the east, are the highest users of social networking apps (39%). The survey was conducted on 501 Indians last November.
Mobile usage in marketing of brands is on the rise and marketers need to re-evaluate their marketing strategies to bring about a larger play of mobile applications.