In last 6 years since its inception, Facebook has transformed from a fad to a global phenomenon. With more than half a billion users around the world, Facebook has altered our everyday lives drastically. Statistics reveal that 3 out of every 4 Americans (i.e. 75% of the entire population) use Facebook.
Today Facebook is used by police to locate criminals, by individuals to find long-lost family members, by universities to attract students and by politicians to gain support in election campaigns. Even the White House has its own Facebook page, supported by a dedicated social media team. While people from all walks of life are is rapidly being won over by the potency of Facebook, the CPG industry is making its own strides in social networking.
Although it began as a way for college kids to stay in touch, Facebook has since evolved into a highly effective business tool. This global phenomenon has compelled all businesses–small and large, manufacturers as well as retailers–to ask the billion dollar question: “Does my company need a presence on Facebook? Do I need a Facebook strategy?