Friday, September 16, 2011

Finally, Grocery Shopping Goes Hi-Tech

Soon to be launched mobile apps of AaramShop
In recent years, the traditional kirana store has been losing some of its business to large retail formats. While these huge retailers have taken to technology, kiranawalas have remained largely backward in their methods and operations.

AaramShop wants to change that. AaramShop is a hybrid, online retail platform designed for sales and marketing of FMCG/CPG (consumer packaged) goods that bridges the strength of kiranawalas with the power of the Web.

“We realized that local neighborhood retailers already have existing distribution channels but these small stores owners didn’t have an online storefront--and that’s where today’s consumers are,” says Vijay Singh, MD and CEO, AaramShop.  “That’s why we are leveraging technology and the kiranawalas’ existing inventory and distribution channels to connect them to a set of consumers who are low on time and high on stress.”

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