Saturday, September 17, 2011

Have mobile coupons finally come of age?

As an industry, it has been obvious since the very beginning that digitally redeemed mobile coupons were not only desirable, but necessary if the promise of mobile marketing was to be realized.

I remember in 2000, back in the early days of the industry, running coupon campaigns that sent consumers into retailers and being frustrated that the best we could do was “sight acceptance” by the shop staff. This had a number of disadvantages, ranging from fraud to a reliance on manual reporting.

Since those days, nothing much has changed on the coupon front.

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