What do a slumping economy and mobile phones have in common? If you guessed, “one stings and one rings,” you're way off track, but nice try. The real answer is that recessionary periods increase couponing, and this time around, more than 85% of American consumers have mobile devices. What does this mean for consumer packaged goods (CPG) manufacturers and retailers? An opportunity. They've been presented with the perfect opening to showcase the new face of mobile couponing to mobile shoppers.
First, let's look at the culmination of this trend, the mobile shoppers being targeted, and a glance into the future of mobile CPG couponing.