
The Nestlé Marketplace (Marktplatz) website - a pilot venture for the Company - is the first social commerce platform of its kind in Germany from a food and beverage manufacturer of Nestlé’s size and range.
Consumers will not only have the opportunity to purchase products from Nestlé’s German portfolio online, but also to rate, comment on and ask questions about each one.
It is good to see CPG / FMCG companies experimenting with the social commerce opportunities and one such opportunity is brought forth by AaramShop for all FMCG / CPG brands.
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