Saturday, September 3, 2011

Nestlé pilots social commerce with new interactive site for German consumers

The Nestlé Logo.Image via WikipediaNestlé today launches a new, interactive online social commerce platform in Germany to engage with consumers while providing greater access to its products.

The Nestlé Marketplace (Marktplatz) website - a pilot venture for the Company - is the first social commerce platform of its kind in Germany from a food and beverage manufacturer of Nestlé’s size and range.

Consumers will not only have the opportunity to purchase products from Nestlé’s German portfolio online, but also to rate, comment on and ask questions about each one.

It is good to see CPG / FMCG companies experimenting with the social commerce opportunities and one such opportunity is brought forth by AaramShop for all FMCG / CPG brands.

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