Sunday, September 18, 2011

Private Labels give National Brands tough competition for nutritional quality.

Private Labels Vs National Brands.
Many shoppers associate national brands with higher quality and better nutrition than private labels, but in-house brands are often nutritionally equal and in some cases may be better for you, depending on your dietary needs.

A survey published in Consumer Reports found that 17 percent of respondents said that “name-brand foods are more nutritious,” but the same report showed that there’s often little to no difference between store brands and national brands. They did find that Kellogg’s Froot Loops have two more grams of fiber than Stop & Shop’s Fruit Swirls and that Ore-Ida fries have more sodium than Jewel’s. Store-brands often tout the same ingredients list as national products, and indeed, the nutrition labels confirm the similarity.

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