Thursday, September 15, 2011

Should Marketers Shift Offline Budgets to Digital Marketing?

You don’t have to look much further than recent headlines and research studies below to see that many companies are losing confidence in traditional marketing and advertising.

The changing trends in information production, distribution and consumption coupled with the uncertain times we live in create an unprecedented challenge for companies to better reach and engage with customers.

Whether changes in marketing direction are motivated in response to market and industry conditions, changing consumer behaviors or the need to stay competitive and cost effective, one thing is certain: companies that don’t nail down marketing efficiencies and customer retention are in for a long, cold winter.

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