More consumers are turning to tablets and smartphones to shop, but this back-to-school season major retailers are using mobile to drive traffic to stores, not necessarily to encourage online transactions.
That’s not to say that brick-and-mortar retailers don’t allow for purchases in mobile apps — Walmart, the world’s largest retailer, has seeded shopping in its mobile app, as have JC Penney, Target and others. Yet mobile commerce doesn’t seem to be a major theme for the back-to-school season. Instead, retailers are using mobile marketing to help customers once they’re at physical locations rather than to encourage them to buy through mobile devices.
Read more of this article on the Enhancing In-store Experience Over M-commerce here:
While there is focus on the use of mobile marketing methods with the modern retailers, there has been little effort on using mobile to engage with consumers by the traditional retailer or the mom & pop stores - predominantly due to their small individual size of operations. However now with AaramShop, the independent neighborhood retailer can leverage mobile and social media based opportunities when he sets-up his online store front on AaramShop.
AaramShop also offers opportunities for brands to leverage mobile tools like QR Codes to engage with the consumers & channel.