Monday, September 26, 2011

State of Online Grocery Shopping Report: India

Here is a comprehensive view on the Indian consumers’ behavior and brand preferences when it comes to online grocery buying. In the SOGS Report: India, findings have been presented in terms of four broad parameters:

1. Who is buying groceries online?SOGS report dives into demographic details of the shoppers, like gender & age.

2. Where are the buyers coming from? (With the current report restricted to the National Capital Region)

3. When they are shoppers buying the groceries?

4. What categories and brands are they buying? – Comprehensively explores categories and sub-categories and the top selling brands within them.

Data used on the SOGS report is based on actual purchase data covering 542 shopping bags between 1st of July 2011 to 15th of August 2011. 

36 comments:

Yogesh Arora said...

I think this is very interesting and very informative even for a non technical person like me

Nidhi said...

This is awesome. Thanks for sharing this.

Mike Hudson said...

Fantastic. In-depth and insightful. Glad you guys have kept the access free for all.

Nupur Hasija said...

Report looks fabulous to look at, simple to read and understand for a common layman, informative for brands and analysts

Annu said...

Wow AramShop,

Thanks for bringing this study to us, agencies hardly try to report trends and behaviour for Indian markets / scenario.

So thanks again for bringing a relevant comprehensive 'study and analysis' to us.

Regards, Anshuman Gupta

Shagun Rao said...

This has been really helpful for my project report on emerging ecommerce strategies.

Mike Henderson, UK said...

I recently read about AaramShop in the Global Innovation Report and then I came across this report on warc.com (but could only access the partial version) Downloaded the full report from here - and want to thank you guys for giving free access.
I don't know a number of brands that have been featured here. however, I can fully understand the context of the report.
There is a need of similar reports for other markets as well.

Rakesh Sharma said...

It is really appreciable of you to have posted such an important and insightful report. Moreover letting people download the report really asks for an ovation. The trends mentioned and summarized in the report is a clear indication how India shops online. The trend is only increasing as people try and avoid the crowd, want convenient shopping for their home, want to save time, save money and most importantly chose to shop they way they want to, chose the way they want to shop – without the worry of getting around long queues, without the worry of the store closing at 9 and without the worry of getting back home on time. Many factors lead to online shopping and these are just few of them. Online grocery shopping is the fastest and easiest thing to do.

Asif Adil said...

Loved it.

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Spectator said...

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Nutan Rathor said...

Aaramshop is really worth it to talk about and to shop. You can also have amazing discounts in your grocery through Bigbasket Coupons at Paylesser India.
Happy Grocery Shopping in you budget.

christyjames said...

Nowadays online shopping becoming more popular and convenient one for the people. Because of its comfort and many offers and deals, people prefer online shopping.
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Vimal Satpute said...

I always go with online shopping. Now a days no one has time to buy grocery from market. I buy kirana online Nagpur and it is good experience.

sridivya said...

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Vimal Satpute said...

This information is good.I like to buy grocery online and it is good experience. I always buy groceries online kanpur.

Freecharge Coupons said...

Shopping online is becoming very popular and this has resulted that everything is being selling online in current time. Food ordering is becoming much popular in and that's why bigger brand are self selling food stuff online such as dunkin, dominos and Freshmenu.

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Online Grocery Shopping Chennai said...

Online shopping of vegetables and fruits are very interesting.I always shop vegetables online and it was great experience . I shop vegetables online from Online Grocery Chennai

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