Wednesday, September 14, 2011

Twitter Influences More Consumer Purchases Than Facebook

Image representing Twitter as depicted in Crun...Image via CrunchBase
According to a recent study, it looks like Twitter is more influential than Facebook when it comes to influencing purchases. 35 percent of respondents said their Twitter feed has been influential or extremely influential on their purchase decisions, while only 23.5 percent of Facebook users said the same.

The study was conducted by Kantar Media Compete, and is part of their quarterly Online Shopper Intelligence Study, and surveyed 2,574 online purchasers between July 14 and August 8 2011.

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