Keeping track of holiday shopping trends, research and statistics gives small business ecommerce site owners a solid foundation to plan a retail strategy to optimize for holiday shopping. The following 2011 holiday ecommerce research and statistics are from trusted industry sources and experts in the field of retail and electronic commerce.
Industry analysts are predicting a good -- but not great -- 2011 holiday shopping season for retailers. Overall spending is down and consumers are expected to be more conservative and controlled when it comes to spending on gifts and seasonal goods this year. Here are the top industry research reports and ecommerce revenue forecasts so you know what to expect in ecommerce sales this year.