Men use social, shopping, and deals sites more than women to research and compare products, according to a study of active social network users. Fifty-seven percent of men research products on deal sites compared to 40 percent of women surveyed for the study from performance marketing firm Performics.
Not all gaps between men's and women's shopping behavior were quite so wide; however, the study reveals some distinct differences between the sexes. In researching products, 63 percent of men used shopping sites compared to 52 percent of women. And 54 percent of men used social networks to research products compared to 43 percent of women.
Also, according to the Performics Social Shopping study, 62 percent of men compare products on shopping sites and 50 percent of women do so. Fifty-six percent of men compare products on deal sites while 41 percent of women do.
Men are more apt to compare prices while at retail locations, too; 62 percent said they use their mobile phone occasionally or frequently to conduct competitive price searches while in a retail location, and 45 percent of women do so.
Read more of this report here. This studies findings are online with the finds of the SOGS report published recently which highlighted the trend of men doing more number of online grocery shopping transactions as against women.
You can read / download the SOGS report from here.