Wednesday, October 26, 2011

Research Online and Buy offline.

Rajan Anandan, VP-Sales & Operations at Google India, speaking at the VC Circle E-Commerce Forum, held in Delhi last week, emphasized on the fact that Indians go online to search for product information and believe in Research Online and Buy offline. He gave an estimated breakup for various product categories:

- Auto – 33% Research online Buy Offline and 3% Research and Buy Online
- Healthcare- 39% Research online Buy Offline and 5% Research and Buy Online
- Media and Entertainment- 26% Research online Buy Offline and 16% Research and Buy Online
- Retail – 65% Research online Buy Offline and 19% Research and Buy Online
- Technology Products- 72% Research online Buy Offline and 21% Research and Buy Online
- Internet Banking: Google also found that the weekly queries for Internet banking have gone up 200 times in the last 18 months, which shows a lot of Indians want to bank online.

The ROBO behavioral trend assists the hybrid retail model of AaramShop, where-in the consumer can choose grocery / FMCG / CPG brand preference online, then choose a neighbourhood retailer who fulfills the order and delivers the products to the doorstep of the consumer.  

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