Wednesday, November 30, 2011

‘Bricks and Mortar’ retailers using multichannel effectively.

Not only does multichannel tie together the consumer's off and online experience, but with real advantages like "click and collect", (which allows the customer to check if a product is in stock, order it and receive it the same day before even leaving the house) multichannel can help bricks and mortar businesses improve how cost effective they are in terms of e-fulfilment, home delivery, returns etc.

For instance, where you might buy several matching items from different retailers in a trip to a shopping centre or High Street, Westfield's virtual mall allows you to look at and compare the goods of several retailers in an integrated, ecommerce shopping experience.

AaramShop is a classic example of traditional retailers creating online store fronts to better engage with consumers.

1 comment:

mobile advertising said...

Yeah multi-channelling really is an excellent marketing strategy which can help almost all types of businesses.