Saturday, November 19, 2011

Consumer Behaviour Online : an Indian perspective.

  • 54% of digital consumers in India trust friend’s comments written about brands while 52% also trust strangers comments.
  • 45% of the digital consumers write comments to help other people while 32%  motivated to share
  • Contrary to the popular perception, there is a very minor difference between people who complain and praise brands. In India, 12% of people* praise and only 11% complain
  • People write less about products that involve expertise or technical understanding. People are less likely to comment on technical aspects on the brand awareness stage but more likely to do so when they are buying the product
  • Locations based services, Time-shift TV and Internet banking is 3 key trends that TNS reports to grow popular in future. Across all the countries, growth in online video in different formats is also anticipated
  • 29% of people* in India are more open to finding brands than they are resistant to them
  • Between the age group of 25 to 34, 38% of people are more open to finding out about brands as compared to 27% in the age group of 16 to 2. Across all the countries, older age groups are as open to brands as the younger age groups
  • 28% of people* are open to buying products on Social Networks

No comments: