Tuesday, November 22, 2011

CPG Drives Amazon Ads.

In its first analysis of display advertising on the Amazon.com home page, Macquarie Group reported that CPG marketers such as Philips and Procter & Gamble accounted for the biggest share of ads during the second half of the fourth quarter, at 28%.

Macquarie analyst Ben Schachter added Amazon to his twice-quarterly reports on home page advertising among the top Web portals, since the firm believes the online retail giant plans to ramp up its display ad business.

And ad sales on the Yahoo login page -- where the company began selling ad space last year -- sold out on 65% of the days so far in the fourth quarter, down from 74% for the mid-August to September 30 period.

Read more here

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