12 per cent of social media users have been encouraged to make a purchase from a Facebook store after seeing something on the site, according to the latest eCustomerServiceIndex (eCSI) results from eDigitalResearch and IMRG.
The results mark an 8.8 percentage point growth in fCommerce (Facebook Commerce) in just four months, as more and more retailers import their website functionality into the social networking site.
The study also found that 25 per cent of online consumers now log onto Facebook more than once a day, and that 97 per cent of online shoppers plan to log onto the internet this Christmas to browse and buy gifts. 27 per cent of consumers will access the internet from their smartphone to browse and buy, while another 9 per cent will use their tablet device.
Numerous Facebook developments in 2011 have seen an influx of retailers flock to the platform in an effort to connect and communicate with customers. The introduction of check-ins and Facebook deals earlier in the year allowed retailers to provided localised information and offers to customers, while the recent tweaks to photo tagging and timelines gives retailers the potential to connect beyond their immediate fan base and towards friends of customers as well.
AaramShop's innovative Facebook presence won it a number of accolades and was the 1st to make use of its Facebook presence to enable consumers to shop for groceries.
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