Wednesday, November 23, 2011

Mobile Advertising Exploding

According to the Q3 S.M.A.R.T.™ report, an in-depth look at the mobile advertising landscape, brands are spending more, and trying a variety of things to drive campaign success.

Local market targeting grew 50% quarter-over-quarter, and certain "post-click" options like the ability to watch video, grew 78% quarter-over-quarter.

As advertisers continued to reach local consumers, the "view map" option was used to drive them into physical locations.

The report reports some very interesting findings like - when consumers used their mobile phones while shopping in Q3, the top activity was to search for particular items to try and find a better price. The second most popular activity was to read product reviews.

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