Friday, November 18, 2011

Retailers With Superior ‘Store Experiences’ Likely to Win the Multi-Channel Race

Recent research from the Harvard Business School, Retailing Department, highlights the decline in retail store asset productivity since the start of the recession in 2007.

Manthan's report offers critical pointers to multichannel retailers on how they can leverage their stores as a key differentiator in the cross channel shopping process.

Stores are devising ways to optimize retail space usage, cut inventory and increase efficiency of store level assets.

Retailers are opting for new store designs and layout with well-designed aisles, 'drive-through' facilities for picking up products ordered online and effective digital signage to make the store experience convenient and hassle-free for cross-channel customers.

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