Friday, November 18, 2011

Study: Multi-channels marketing a must to reach consumers

Boots, the health and beauty retailer headquartered in the UK, offers the best user experience across its online, mobile and in-store platforms, according to 'The 2011 Multichannel Retail Report', published by Webcredible, a user experience consultant company.

Nine out of 15 retailers landed above 50 percent for their user experience across their multichannel offerings, however, Webcredible found that although several companies had strong websites, they're not making the most of the m-commerce boom.

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