Saturday, November 19, 2011

Tomorrow’s Retail Environment.

During a panel session at the Consumer 360 event, Nielsen's retailer and manufacturer clients discussed the likely resilience of Indian traditional trade channel in the future despite the imminent growth in modern trade.

Given the convenience and importance traditional kirana retail outlets offer, many panelists expect the Indian consumer to be even more demanding of modern retail than in other developing markets.

Marketers who understand the future of the Indian retail environment and how consumers' shopping practices are changing will thrive in this dynamic and expanding market. One of the significant changes happening with the retail space in India is the emergence of online etailing ability of the traditional stores via the AaramShop platform

No comments: