2011 was a big year for digital commerce. Fluid reports that it saw leading brands fight back to own the innovation that start-ups owned in 2010. And that they saw digital shopping finally and fully break beyond the boundaries of ecommerce sites. And saw brand and commerce mix and mingle in matches that were incredibly exciting – products told stories and stories sold products.
At years end, Fluid celebrates ten digital retailers that took bold action in 2011 – some are their clients, some are not. The order is purposeful.
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