Monday, December 12, 2011

Creating a Successful Facebook Store.

A simple, creative, and inviting welcome page is necessary in order to attract customers deeper into a brand page, potentially converting them to customers.

Facebook has a built-in page insights tool, though, beyond simple demographics and engagement numbers, it does little to highlight a page's true brand ambassadors and valuable contributors. A successful Facebook page will use third party software to determine its "movers and shakers," engaging outside of Facebook, and possibly rewarding them with targeted specials or promotions.

You can read more tips on creating successful Facebook store here. AaramShop's Facebook initiative has been much celebrated as it enables grocery shopping on Facebook. AaramShop also provides brands widgets for FMCG / CPG brand pages thereby connecting the 1st mile engagement into last mile transaction opportunities.  

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