Monday, December 12, 2011

DIGITAL PREDICTIONS FOR 2012

'Virtual Togetherness': TV and Social Media fuels an explosion in tools and technologies for interaction and research Social tools and technologies that enable people to interact with TV programs will explode in 2012.

The explosion of social media will see TV becoming an even bigger echo-chamber for interaction and engagement. Throw in Twitter, a backstage blog, a handful of hash-tags and an interactive app and TV will be on social steroids. Social media will allow users to interact with TV shows in innovative ways and TV producers will use this data for creative inspiration.

Mobile marketing will become more social and local than ever before The future of mobile marketing will be intertwined with social and location-based marketing (SoLoMo). Brands will create their own apps that tap into geo-location services and social networks.


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