Tuesday, December 20, 2011

Marketers Look to Integrate Email, Social, Mobile.

Mobile apps and presence on social media sites top investments in 2012.

Social media and mobile are quickly establishing themselves as more than marketing channels simply worthy of a test budget. And, as marketers continue to understand how to leverage both social and mobile to meet their overall marketing objectives, they are looking to better integrate them into their overarching marketing strategy, tying them to other more established digital formats, such as email.

According to StrongMail’s annual marketing trends survey, the majority (68%) of business executives worldwide said they plan to integrate their social media marketing efforts with email in 2012. In addition, 44% plan to integrate mobile with their email campaigns. Executives were less likely to focus on integrating more tenured online ad formats, such as search and display, into their email strategy, perhaps indicating such integration consideration and action has already taken place.

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