More Consumers Embrace M-Commerce

AaramShop Mobile App

Consumers' reticence over using their phones to shop may be melting faster than many expected, given the right motivation. In a survey of 1,000 U.S. consumers, 62% said they were willing to use their cell phones to make a purchase if offered an opportunity by coupon, discount offers, text alerts, gift cards or loyalty points.

A similar survey last year at this time cited only 32% showing such m-commerce readiness. The study was from two interested parties, mobile messaging and m-commerce provider Sybase 365 and the Mobile Marketing Association.

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AaramShop recently launched its multi-platform grocery shopping app which has seen immediate user interest. The apps allows consumers to shop for daily essentials using their mobile devices with the unique AaramShop's hybrid platform.

 

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