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| AaramShop Mobile App |
Consumers' reticence over using their phones to shop may be melting
faster than many expected, given the right motivation. In a survey of
1,000 U.S. consumers, 62% said they were willing to use their cell
phones to make a purchase if offered an opportunity by coupon, discount
offers, text alerts, gift cards or loyalty points.
A similar survey last year at this time cited only 32% showing such
m-commerce readiness. The study was from two interested parties, mobile
messaging and m-commerce provider Sybase 365 and the Mobile Marketing
Association.
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