Tuesday, December 20, 2011

National Brands Look to Local Online Efforts

In the past, a combination of mass media and traditional local advertising was enough to draw consumers toward a national brand’s local store or service. But as the internet and mobile devices whet consumers’ appetites for immediate and relevant local information, national advertisers are also looking to local online advertising to reinforce their local brand presence.

“Local search, mobile devices, hyperlocal communities and daily deals are gaining popularity with consumers,” said Lauren Fisher, eMarketer writer/analyst and author of the new report, “Local Online Advertising: Digital Trends, Challenges and Opportunities.”

As the go-to digital sources for local information, each offers on-demand access to community news and information and provides brands a distinct way to engage with consumers on a local level. At AaramShop we have taken the local & online connect to the next level - wherein while the consumers shop online or using the AaramShop mobile apps, their orders are executed from their preferred neighborhood retailers.

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