Thursday, June 30, 2011
Wednesday, June 29, 2011
By Tim Bradshaw in FT.com
Twitter is looking at introducing advertisements among the short messages that users see in the most active part of the social networking service, according to people with direct knowledge of its plans.
The move comes as Twitter looks at a wider range of options to generate revenues from a service that has so far failed to make money from its audience as effectively as rivals such as Facebook.
The move to place “promoted tweets” in the main “stream” of tweets on the service is likely to be controversial with users who have seen only limited and unobtrusive marketing messages so far in Twitter’s five-year history.
- Invasive Advertising on Twitter? (rachelbarkley.wordpress.com)
Article in TechCrunch on June 17, 2011
Forrester Research has just released a new report this morning projecting U.S. mobile commerce to reach $31 billion by 2016, growing at a 39% compound rate. But the report says that mobile commerce is only expected to be 7% of overall eCommerce sales by 2016 and only 1% of general retail sales.
This year alone, mobile commerce sales are expected to reach $6 billion as more consumers look to their smartphones to make purchases. Forrester says that most retailers are continuing to invest in mobile apps and mobile optimized sites. In a recent survey of major retailers, the firm found that only 9 percent of online retailers didn’t have a mobile presence or strategy.
- Retailers Failing to Deliver on Consumers' Mobile Desires (readwriteweb.com)
Social and mobile will continue to grow in importance for retailers, serving as the main growth engines for ecommerce online sales. According to eMarketer, retail ecommerce online sales as a whole are expected to grow at a cumulative average growth rate (CAGR) of 10.3% between 2009 and 2015:Read more
Monday, June 27, 2011
The results were immediate. "My monthly sales surged by 30-35% to cross Rs 13 lakh," says Manish Chandan, the 42-year-old, third-generation owner of the store. But Chandan is not popping the champagne. Instead, he is rethinking his investment.
"Sometimes, I wonder if we would have earned higher returns by parking the money in a savings account," he says. Stumped? This is the paradox of tradition retail: growing steadily by 4% a year—there are 9.8 million stores in India now—yet not generating enough revenue to keep store owners happy.
The article highlights a number of salient feature which have formed the backbone of the channel development of AaramShop.
By Om Malik
A year and a half ago, I spent a few hours at the offices of Hunch, a New York-based startup, learning about their decision engine. By asking you seemingly random questions, the engine helped you make decisions. Hunch’s engine was a nice way to aggregate what you liked, then help you find information based on that assumption. For me, the real potential of this decision engine was commerce, and that’s why I thought perhaps Amazon should buy Hunch. It could use the decision engine to help customers sift through the ever-expanding array of offerings and make purchasing decisions. That little kernel of an idea still looms large in my thinking, especially as I wonder what the future of media and e-commerce looks like.
- How Social Commerce Really Works & Why (gigaom.com)
Friday, June 24, 2011
A Year in Social Commerce [infographic]
Well, what a year it’s been in social commerce. A year ago, the future was set to be social commerce. Today, the future’s already here, it’s just unevenly distributed – in true Gibsonian fashion.
So here’s our infographic summarising social commerce highlights of 2010. Use as creative stimulus for your 2011 social commerce initiatives, or as proof-points to persuade budget holders that the future of social media is here, and it’s called social commerce.
- Infographic of the Day: mobile shopping habits (dvice.com)
Other companies have been diving into the online grocery business and, by the numbers, things are looking pretty good. Safeway is doing it nationwide, Amazon’s “Amazon Fresh” has been roaming the Seattle streets delivering groceries, and even the giant Wal-Mart is delivering fresh foods in San Jose, CA.
Thursday, June 23, 2011
As a social psychologist, I’m interested in how social commerce works. Not for academic reasons, but for a purely practical reason. Understanding why it makes commercial sense to help people to connect where they buy and buy where they connect provides businesses with a strategic advantage; the opportunity to reap the rewards of a powerful insight-led social commerce strategy, as opposed to merely deploying social commerce as a set of tactical tools.
Jumping to the conclusion of a rather long post, I think that a psychologically informed understanding of how social commerce works points to the possibility of six particularly effective social commerce strategies.
The need for immediate possession we believe can be the single largest issue when it comes to success of online grocery retail (or the lack of it). The hybrid retail model pioneered by AaramShop addresses this concern in an adequate manner.
Read the survey report here;
Wednesday, June 22, 2011
Shoppers are willing to interact with retailers through a variety of social networks and retailers have limitless opportunities to capitalize on the momentum, according to the 2011 Social Commerce Study, a joint research project by Shop.org, comScore and Social Shopping Labs. The report, which evaluates shopping directly influenced by social media, polled 1787 adult online shoppers in April 2011.
According to the survey, 42 percent of online consumers have “followed” a retailer proactively through Facebook, Twitter or a retailer’s blog, and the average person follows about six retailers. While shoppers’ reasoning for following a retailer varies, the majority of respondents (58%) said they follow companies to find deals, while nearly half (49%) say they want to keep up to date on products. More than one-third also follow retailers for information on contests and events (39%).
- ShopSocially Debuts Social Sharing Tool For Retailers (techcrunch.com)
- Retailers Increasing Mobile And Social Efforts According To Shop.org/Forrester Survey (kudopay.wordpress.com)
Saturday, June 18, 2011
Friday, June 17, 2011
Hate weekend crowds at malls but still have to do grocery shopping?
Relief may be at hand. AaramShop, a hybrid retail platform, promises home delivery by partnering with kiranawalas, or mom-and-pop stores, to deliver items of day-to-day use at the click of a button.
“Our research indicates that at least 25 per cent of the people in metros have moved away from kirana stores to large formats. Yet, it is the traditional retailer who has the reach and access to customers though not the sophistication of big box retailers. With this initiative, we are trying to build a network of kirana stores that will help consumers shop from the comfort of their home,” Mr Vijay Singh, Managing Director and CEO, AaramShop, told Business Line.
Read more of this Hindu Business Line Article.
Wednesday, June 15, 2011
For CPG manufacturers, going online enables a deeper, more personalized relationship with the shopper, reports Nielsen.
Five things to know about online grocery shopping:
- Consumers love online grocery shopping, but it takes time getting used to. You can simply the process by improving the online experience with navigation, search, online help and porting over shopping lists. Deliver a better time-saving experience and consumers will hang on.
Friday, June 10, 2011
It is still in it's BETA phase and we are sure there are going to be a few glitches in both the offline and online transactions. If you are in the AaramShop coverage areas in New Delhi, please give it a shot and keep us informed of your experience.
If you are currently out of the coverage area, suggest you browse around and also help us create an AaramShop in your area.
Wednesday, June 8, 2011
Tuesday, June 7, 2011
In a competitive environment, Consumer Packaged Goods (CPG) companies are increasingly forced to get within arms’ reach of the retailer and consumer. CPG companies that have a Route-to-Market strategy that includes a direct focus on mom-and-pop stores are the most successful in reaching the “base of the pyramid”.
The buy-in-bulk mentality is unlikely to have a major impact in developing markets, as transport limitations, poor cash flow and infrastructure will restrict purchasing options. Nielsen’s research has indicated that modern trade is on the increase in a large number of emerging markets. However, even with the increase in Modern Trade, mom-and-pop stores will continue to command a major share of the retailing environment.
Monday, June 6, 2011
Friday, June 3, 2011
The call for opening up the retail sector to foreign-direct investment is increasing in volume with key policy makers and government advisors giving the move their endorsement. The inter-ministerial group (IMG) on inflation, set up by the prime minister, has also given its blessings, saying FDI in multi-brand retail will help control rising prices.