Saturday, January 28, 2012

5 To Do's When Activating Digital Shopper Marketing Programs

Digital shopper marketing tools are clearly enhancing the consumer shopper experience, both for the marketer as well as the shopper. However, the dizzying array of tools available can make it a bit challenging to discern which ones will provide the most bang for the buck for marketers. A new survey on digital shopper marketing from Catapult helped provide the following five considerations when activating these programs: 

1. Leverage the Proven Winners

To-date, only three tools have captured shopper hearts and minds; Self checkout, printed coupons from the Internet, and online circulars, all of which are previously existing tactics translated digitally. These tools are easy for shopper's to understand and easy to use and should be integrated where possible.
Brand Examples: Kellogg's, P&G and General Mills all have robust programs on and MyWebGrocer. Publix circular integrates lifestyle images and recipes on the cover rather that just product shots with price.


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