In today’s world of ongoing economic trouble and conservative purchase behaviors, it is the value proposition that is playing a central role in the enhanced shopping experience. Merchandising is acting as a platform for communicating that value to the consumer. Establishing and maintaining effective merchandising programs, however, is a daunting task. The economy is changing quickly, as are consumer behaviors. And, merchandising technology is changing, too.
One thing is for sure: To address the constant evolution of the economy and consumers, as well as technological advances, successful marketing programs of the future will be flexible and dynamic, measured and monitored from a variety of viewpoints to enable real-time adjustments that will keep them in synch with the changing CPG marketplace.
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