Increasingly, the LRF and Modern Retail Formats (MRF) have been supplying food and groceries with orders being placed by consumers through the net. These formats have been burgeoning with many consumers shifting their purchases on a regular basis to large retail stores. In a sense, they were the pioneers who took recourse to Information Technology (IT) for affecting supplies.
The brand economy has been gradually gaining roots in the metros and some bigger towns. Entry of new brands, availability of wider range of products and new-age shopping experience are slowly drawing consumers towards supermarkets, a recent report by Technopak, a consultancy firm, said.
According to The India Food and Grocery Shopping Trends 2008, consumers spending is as high as 36 per cent on food and grocery vis-a-vis other household expenses. The Kirana store learning the value of online supplies was triggered by the introduction of a new platform 'AaramShop' in parts of the India.
Read the full feature on SME World