It’s no secret that companies large and small are using social media to help their business in a variety of ways, including boosting online sales. What some brands might not realize is that social media is a great way to increase offline sales, as well.
Local businesses can bring in customers to their store locations through geographical targeting online, while buying sites such as Groupon also help to increase customers and offline sales. The infographic linked below helps illustrate how businesses are using online marketing to boost their offline sales:
Here is an interesting infographic that explains this well.