Read the full interview of Vijay Singh, CEO and Managing Director of AaramShop as he interacts with Ms Tripti Bisht of IndianRetailing and talks about why the online grocery platform will succeed in India where consumers live in an economy where the consumer behavior is driven by "DIFM - Do It for Me."
The comprehensive discussion looks at the opportunities based on the unique hybrid model followed by AaramShop, which enables online shopping of daily essentials and groceries by leveraging on the strengths of the neighborhood based independent retailers (referred to as Kirana Stores and "mom & pop" stores) across India.
AaramShop's unique hybrid retail platform was recently awarded the Red Herring Global 100 award. It had earlier won the Red Herring Asia Top 100 Award.
Read the full interview here