The economy’s still shaky and consumers are still nervous about opening their wallets. But that doesn’t mean promotional marketing gets to take a breather. More than ever, the burden remains on marketers to conceive of, execute and measure innovative and convincing promotions that will ultimately help seal the deal. And these days, they also need to stay ahead of the pack on brand-building efforts in social channels, accommodate users who live on mobile, and keep loyalty programs from fading into the woodwork. Promo talked with promotional experts about what 2012 may bring for marketers and their agencies.
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