Gabe writes that since the dawn of the blockbuster gamification industry, he has been
compiling, distilling and summarizing design patterns and systems. The
objective has always been to help people across diverse industries such
as marketing, healthcare, education, consumer tech, CPG and others find
common entry points to this exciting new design approach. Over the
course of the last two years in his strategic and creative consulting
practice (called Dopamine) he has worked with dozens of startups, non-profits and Fortune 500s to bring gamification to life.
While every experience is (and should be) experientially different,
there are six new rules that he has distilled from his work. We can use
these as an excellent jumping off point for the gamification design
process:
- Understand what constitutes a “win” for the organization/sponsor
- Unpack the player’s intrinsic motivation and progress to mastery
- Design for the emotional human, not the rational human.
- Develop scalable, meaningful intrinsic and extrinsic rewards
- Use one of the leading platform vendors to scale your project (don’t roll your own)
- Most interactions are boring: make everything a little more fun
Read more details on the 6 rules in Gabe's article here.
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