Amazon represents success in the online world and there has been a lot of discussion about the "how". We came across this very comprehensive review which is worth sharing.
A good summary of the latest business model initiatives is available in this Amazon annual report summary for 2011. For Q4, 2010:
- North America segment sales, representing the Company’s U.S. and Canadian sites, were $7.21 billion, up 45% from fourth quarter 2009.
- International segment sales, representing the Company’s U.K., German, Japanese, French, Chinese and new Italian sites, were $5.74 billion, up 26% from fourth quarter 2009. Excluding the unfavorable impact from year-over-year changes in foreign exchange rates throughout the quarter, sales grew 29%.
Read the review of Amazon's biz strategy and revenue model here.