Wednesday, February 22, 2012

1 in 1100 CPG Ads are clicked.


Campaign performance can be measured against industry benchmarks for click-through rates.The above chart shows that advertisers  can aim to get a CTR  between a 0.06% and 0.17% CTR rate depending on the industry. A good measure of success is to beat the industry benchmark forclick-through rate. For example, a CPG campaign should aim to get a click-through rate above .11%.

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