Thursday, February 16, 2012

10 Mobile Apps That Are Changing the Shopping Dynamic for Retailers and Consumers.

Smartphones are changing the ways consumers shop and gather information, and the growth in shopping-specific apps has accelerated this change. The flow of information has become real-time, empowering consumers and forever changing the shopping dynamic for retailers. Smartphones are bridging the gap between the physical and digital worlds, they're always on, and they're physically connected to an individual. In many ways the smartphone has become one of the best point-of-sale devices ever created, but for retailers that have not yet jumped into mobile marketing this can create a severe disadvantage. Shopping apps and mobile-enabled websites are providing a much deeper level of engagement for consumers, and retailers need to take advantage of these technologies to remain competitive.

Large retailers have begun to move aggressively into the mobile space by offering custom-branded apps that provide information, special offers, and coupons for their customers. Branded retail apps build brand loyalty; however, many advanced mobile shoppers are using multiple shopping apps from a wide variety of developers.

Here is the list of 10 Mobile Apps That Are Changing the Shopping Dynamic for Retailers and Consumers:

1. AisleBuyer
2. BooYAH! MyTown
3. eBay Mobile
4. Google Shopper
5. JiWire Compass
6. Placecast
7. Point Inside
8. Shopkick
9. Sundrop Mobile's Reward Card Wallet 
10. WHERE Deal Alerts

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