Tuesday, February 28, 2012

Anxious and Overspenders: Two Words that Define New Moms.

Online ads that put moms at ease can help them decide on the ‘right’ products for their babies.

Finding oneself suddenly in charge of sustaining a new human life can be doubt-inducing. So, seeking answers to myriad questions, new mothers go online at almost twice the rate they did before giving birth, according to Mom Central Consulting.

The problem is new moms are not only child rearing newbies, they’re anxious newbies at that. Even when they are on a budget, many new moms are willing to spend as much as they need to in order to make what they hope is the best possible purchase for their baby, according to a November 2011 survey by Kelton Research.

And that’s particularly true with products that could affect a child’s safety, such as an infant seat or baby formula.

Premium listing option/opportunity presented to brands by AaramShop, enables any FMCG / CPG brand to demonstrate their "rightness" via informative infomercials and commercials. 

Read more here at eMarketer

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