All hail consumer packaged goods.
Throughout 2011, CPG brands spent more than any other group on video advertising -- making up 24% of all dollars spent, according to new data from YuMe. Health and pharmaceutical brands came in second -- with a 16% share of the video ad market-- despite a 400% year-over-year increase in spending.
The 25-54 consumers were the most-requested demographic -- making up 15% of RFPs -- the video ad network found. Females 25-54 were the most-requested female demographic in 2011, with 39% of requested RFPs.
Spending on non-gender-specific campaigns made up 66% of ad dollars in 2011 -- up from 55% in 2010 -- while spending on female-targeted campaigns made up 25% of ad dollars.
While still attractive to advertisers, requests for females 25-54 actually decreased slightly from 42% in 2010 to 37% in 2011, while requests for males 25-54 held steady year-over-year at 22%.