Friday, February 3, 2012

Is Pinterest the Next Social Commerce Game Changer?

Paul Marsden writes in Social Commerce Today about how Pinterest is driving more E-commerce traffic than Google+. Read more below.

"Social pin-boarding phenomenon ‘Pinterest‘ is driving more traffic to US e-commerce sites than Google+ according to Experian Hitwise data in a new infographic from Monetate.  And e-commerce traffic from the pin-boarding app for collecting and sharing images around themes and personal interests [pinterests] is growing fast; up 389% to apparel retailers July-December 2011.  

As an online retailer, social commerce offers you three options – adding e-commerce apps to social media, adding social apps to e-commerce, or driving e-commerce traffic through ‘social infomediaries’ like Pinterest that add a social layer to the e-commerce experience indirectly via a third-party site, without all the hassle of app integration.

Are social infomediaries like Pinterest the future of smart and simple social commerce?"

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