2011 has been an important year for mobile marketing. It was the year of app mania. It was the year that mobile marketers realized that measurement was mission critical. It was the year that mobile commerce finally meant big bucks. Per eMarketer, mobile commerce sales will reach $6.7 billion this year.
If 2011 was a year of apps, commerce and analytics, what does 2012 have in store for mobile marketing? Here are five trends that will define mobile marketing in 2012.
Your Site, App And Brand Will Be Mobile-ized
Half of all mobile phones currently sold are smartphones. By the end of 2012, we may see eight of every 10 phones sold being a smartphone.
To keep up with the growing market, mobile-optimized content becomes the standard. We will see a mass deployment of sleeker, easier to navigate mobile-optimized versions, making it easier for consumers to purchase, search, consume videos and play games on mobile devices.
Brands will also move rapidly to deploy "tablet-specific” applications that better utilize the form. In 2012, app mania will be as much about tablet apps as 2011 has been about smartphone apps.